This project was for Gamer Green who owns a number of claw machines. They had the plush animals below but had no branding. I was hired by Graphik Creative in Denver to work on this project branding the plushies & the claw machine. Below you will see some options and the illustrations next to the actual plushie.  I took a very youthful-childlike hand to this project as we agreed this would be the customer tugging on mom or dad's sleeve to put money in the machines which will be placed in Walmarts and Denny's to name a few.

First round concepts are above.

Above are second round offered to client.

Above are juvenile illustrations of the plush dolls.

Above are background concepts for the interior & exterior of the machine.