This is a representation of some photoshoots & catalogs I creative directed for lifestyle brand, Nomis. Working for a grass-roots brand like Nomis taught me to be resourceful since budgets were tight but ideas were big. Everything you will see as you click around I dreamed up. A goal I had when I got control of Nomis Women's was to give it the same energy that other action sports brands give their men's identities. After all, after extensive market research we discovered that our target customer base were tomboy snowboard chicks and skater girls. Before me, the women's side of the brand wasn't given much attention, I wanted to create a brigade of hot ass goofballs who were confident being just who they were.